The name that comes to mind when I think of success is Lori Senecal. Lori is the Global CEO at Crispin Porter and Bogusky a position she has held since 2015. Through her leadership roles she has proven to be a force to reckon with. Lori has a long list of achievements which she attributes to her upbringing. Her innovation skills came to the forefront when she launched a young-adult marketing unit known as TAG Ideation in 2003. This enabled Lori to work with various companies among them: Nestle, Xbox, Sprint to name just a few. She was even more motivated to pursue higher goals as she went on to serve as the Chief Marketing Officer for DDB Worldwide Communications Group Inc. from 2005 until 2008. In 2013, Lori won the Quantum Leap Award for her achievements in innovation. She then went on to serve as the Director and Chief Executive Officer for MDC Partners Inc. between 2014 and 2015. Lori’s achievements saw her named to the AdWeek’s Power 100 List for two consecutive years. Last year she was named as the Most Creative People in Business by Fast Company.
According to GC Report, one needs role models to look up to in order to envision success. For Lori, those role models were her older siblings. She credits the success of her older siblings as being the motivation she needed to pursue her goals. Her educational background is in Sales and Marketing which have proven to be the right fit for her. Lori Senecal chooses to broaden her reach by looking at the global audience and what that audience can bring into her company. It is this vision, leadership skills and motivation to succeed that have proven to be the main ingredients for Lori’s success thus far.
Lori recognizes that the internet age has taken over and we should evolve as well. Advertising is a major part of getting one’s message across to the masses. Utilizing social media is a great way to reach people around all corners of this world. Lori sees the use of Facebook Ads as a great way to advertise in today’s digital world.