The creative team behind the websites have made sure that the Fabletics site and other related sites are programmed to work for the customer. One of the ways that it serves the customers is that it shows different angles of the products according to where the customer shows her interest. Fabletics is a great example of the styles it shows off because when one looks at each piece of clothing on the model, the picture will change to show the other side of the top or pants. They will get to look all of the thought that goes into the designs.
For instance, a lot of clothes that look more or less typical from the front will show some very unique designs that would be hard to find even in high fashion stores. These good looking pieces of clothing also feel good. Therefore, women who buy these clothing will experience an improvement in their overall self image. While there is the self acceptance movement in the culture, one can’t deny that looking good has its benefits. Don Ressler and Adam Goldenberg both believe that one should look how she wants. Only then might she be totally satisfied with herself.
The display is also what attracts people to become members. For one thing, they get a preview of the products that are available. What they have to show so far is actually very stylish and fashion forward. Women get to look at each and everyone of them and imagine themselves in the types of clothes they see being displayed. One can’t help but think that they might feel very good in those clothes. For those that are interested in shopping, they can fill out an application for membership. Then they will be able to enjoy a lot of the benefits that come with being a Fabletics member. Then they get to check out even more clothes and promotions.
Fabletics has a really good business model that keeps all of its members. While they pay a membership fee, this allows them to save a lot of money on the items that would probably cost them hundreds of dollars. These cute pieces of clothing will save them a lot of money. This will also keep the customers eager to find out if there are any new offers. Also, these styles are long lasting. They are not like the fast fashion companies that bring out one trend each week.