For more than 1,000 years, purchasing lip balm entailed inspecting supermarkets or drug stores for a small Chapstick tube. The sticks came in flavors such as cherry and mint, and an exhaustive list of ingredients. However, the obsession with this lip balm brand changed seven years ago after EOS was introduced. The pastel colored orb dominated the shelf space for lip balms at Walmart, Walgreens, and Target. EOS came with more improved flavors including grapefruit and honeydew. The revolutionary lip balm brand has been spotted with the likes of Kim Kardashian, Christina Aguilera, and Miley Cyrus, further reinforcing its domination of the lip balm industry. Check this on walmart.com.
EOS is an acronym for Evolution of Smooth. The 25 million dollar company has risen to second place, after Burt’s Bees, as the best selling lip balm brand in the U.S.. EOS lip balm has managed to outpace Blistex and Chapstick, brands that have been in business for a long time. EOS was an innovation formed by the concerted efforts of Sanjiy Mehra, Craig Dubitsky, and Jonathan Teller. Mehra had spent time in consumer good companies like Unilever and PepsiCo while Craig and Jonathan had been working at startup incubators.
Mehra and his partners decided to develop a lip balm product partly because this market had not been sufficiently exhausted, and because it was considered a unisex commodity comparable to shampoo and toothpaste.
According to Kline Research, EOS currently achieves sales of more than 1 million units in a week. It is expected that by 2020, the sales will be at 2 billion units. At the onset, Sanjiy Mehra, the co-founder of EOS, confesses that they were not interested in informing the public about their brand. The initial priority of EOS was to create and distribute products. As time went by, EOS shifted its focus on informing consumers more about their products, and their values. Helpful link on amazon.com
Be sure to follow EOS on https://www.facebook.com/eoslipbalm