JustFab, Fabletics and plenty of other brands are all online stores. They have been built on the principles of ecommerce. They have also succeed as online subscription retailers. Don Ressler and Adam Goldenberg got to experience the advantages of online businesses. For one thing, businesses are a lot easier to build over the web. Another thing is that the internet is also inexpensive when it comes to setting up a business. For one thing, there is no need to rent space, or build a building. The internet makes it easy to supply the merchandising as well. Also, there is a lot more room to handle the other aspects of the business.
While Don Ressler has taken advantage of all of the strengths of online marketing, him and Adam have seen that they are still limiting themselves in what they can accomplish. For one thing, there are still people that are willing to shop in stores. Some people do still remember the mall as a social environment, and clothes shopping was always a social activity. Some people still prefer the traditional form of shopping for anything, including clothing. This is part of what led to the decision to open up physical locations.
With Fabletics, people not only get to enjoy the clothes that they got to buy from the site, but they also get to experience the advantages that come with a brick and mortar location. For instance, people get to experience the advantages of being able to try on the products that they want. They also get to have the products that they pay for immediately as opposed to waiting until the product arrives at their place. This could take up to a couple of weeks depending on the shipping method that is used. Fabletics has made a successful and wise decision in taking the business to physical locations.
With the choice to open up physical locations, Adam Goldenberg and Don Ressler has seen the advantages that come with maximizing their sales to the public. Now, they have time to think about their next move when it comes to increasing success for their company.