Category Archives: Business Geniuses

Mullen Lowe CEO Jose Borghi Gives His Thoughts on Co-Branding

Co-branding is a common marketing strategy used by many companies today. Co-branding helps add unique attractive attributes to brands. However, sometimes co-branding is not beneficial. When companies decide to build a partnership with another company, they should analzye the partnership … Continue reading

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Chris Burch And Advancements

Chris Burch is someone that is very thoughtful. He has made a lot of articles that provide a lot of useful insights. Among the useful bits and pieces of information is the article that he has written that talks about … Continue reading

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